7 Secrets for Creating the Perfect Length of Everything

7 Secrets for Creating the Perfect Length of Everything

source: blog.leonardo.com & blog.bufferapp.com

Have you ever got so immersed in your writing to the point when you finally take a step back and look at your product, you begin questioning yourself if it’s too long or too short? After all, how long should your Facebook posts be? What’s the right amount of text to include with your photos? Should you write a short or long blog post?


1. Twitter

  • Tweets must be a maximum of 140 characters but the ideal length of a tweet is 100 characters
  • Tweets shorter than 100 characters get a 17% higher engagement rate
  • 71-100 character, in the “medium” range, get the most retweets

2. Facebook

  • The ideal length of a Facebook post is less than 40 characters
  • Posts under this format receive 86% higher engagement than others

3. Blog Post

  • The ideal length of a blog post varies, but should be about 7 minutes (1,600 words) while others agree 400-500 words is plenty

4. Google+

  • Google+ is a highly underutilized tool because many marketers are still unsure of what it can actually do for them. Google+ indexes content within the search engine behemoth and provides a great SEO boost in terms of first page rankings.
  • The ideal length of a Google+ headline is less than 60 characters
  • Google changed the template so you only see three lines of the original post so make the first sentence epic to get a stronger click through rate (CTR)

5. Videos

  • The ideal length of a YouTube video is 3 minutes
  • A “snackable” video is a big trend in digital hotel marketing. Short videos are quick and easy to watch and they convey their messages more effectively than a longer video packed with more and varied information
  • Two to three 12 – 45 second videos that capture the unique features & amenities of the property act as great virtual tours

6. Website Headlines

  • The ideal length of a headline is 6 words

7. Meta Descriptions and Titles Tags

  • The ideal length for a meta description is roughly 145 characters
  • Title tags should be 65 characters or less, with the keyword near the beginning