Bleisure Traveler

BLEISURE TRAVELER - Work and play

A summary for Hoteliers

Bleisure traveler is an interesting trend to observe, especially for hoteliers. Here some keys findings, but below you can see the full list of article to deepen the subject.

A bleisure trip is one that combines business and leisure travel, and it happens more frequently than some might think. A recent study from Expedia Media Solutions found that 43 percent of all business trips are extended to become bleisure trips.
— skift.com

KEY TAKEAWAYS

  • 43% of business trips turn into bleisure, and many trips last four or more days
  • Destinations are the first research topic and lead decisions, with sightseeing and the restaurant scene being key influences
  • 84% of bleisure trips are spent in the same city or area as the business trip
  • Path to booking is short (1-4 weeks), especially the inspiration and research stage
  • Most visit several websites, and with Event (47%) and OTA (41%) sites leading the categories

BUSINESS TRIP VS BLEISURE TRIP DURATION

LONGER BUSINESS TRIPS, MORE LIKELY BLEISURE TRIPS

  • Business trips with 3+ days are 30% more likely to add leisure
  • Furthermore, a longer business trip can actually make a bleisure trip more likely
  • 62% Indicate Length of Business Trip was a Factor in Extending to Bleisure Trip

BLEISURE TRIP STAY

Factors for booking Bleisure Trip

To meet both business and leisure customer needs, the industry needs to do a better job of educating their customers about their offering and tell guests what they should see when they get there. They need to provide additional local
services and really bring their brand to life.
— Kelly Murphy, VP Marketing BridgeStreet Global Hospitality

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