digital marketing

The Ultimate Online Privacy Guide

The Ultimate Online Privacy Guide

It is just not just the NSA. Governments the world over are racing to introduce legislation that allows to them to monitor and store every email, phone call and Instant Message, every web page visited, and every VoIP conversation made by every single one of their citizens.

The press has bandied parallels with George Orwell’s dystopian world ruled by an all-seeing Big Brother about a great deal. They are depressingly accurate.

Encryption provides a highly effective way to protect your internet behavior, communications, and data. The main problem with using encryption is that its use flags you up to organizations such as the NSA for closer scrutiny.

Details of the NSA’s data collection rules are here. What it boils down to is that the NSA examines data from US citizens, then discards it if it's found to be uninteresting. Encrypted data, on the other hand, is stored indefinitely until the NSA can decrypt it.

Top 5 Tips For A Successful Newsletter

Top 5 Tips For A Successful Newsletter

With the growing popularity of social media and ephemeral apps, many forget the importance of email. Did you know that 91% of consumers check their emails on a daily basis? No, email is not dead. It remains a great way to reach your customers. However, it is important to remember that the average user receives approximately 147 emails per day—and deletes about 48% of them. How can a business stand out from the crowd?

Above all, you must properly structure your newsletter. What is its goal? Do you want to increase your visibility, incite a purchase/conversion, or generate more subscribers or leads? Your objective will help you to craft the right type of newsletter for your subscribers.

How Online Reviews Can Make Or Brake Your Business [INFOGRAPHIC]

How Online Reviews Can Make Or Brake Your Business [INFOGRAPHIC]

Nowadays, what people say and write about your business on social media, discussion groups, industry forums or review sites has much more impact and influence than what brands convey in their owned media and advertising efforts.

The folks at Websitebuilder recently came up with a brilliant infographic that does a stellar job at summarizing some of the key elements and stats regarding how these reviews can make or break some businesses. We all know this in the travel and hospitality realm, with the likes of TripAdvisor, Google, Yelp and OTA sites such as Booking.com or Hotels.com, for example. But interestingly enough, and showing we are not alone in this mainstream phenomenon, you will see there are various other industries that must now deal with online reputation management.

Content Marketing VS Public Relations (Infographic)

Content Marketing VS Public Relations (Infographic)

Content Marketing VS Public Relations (Infographic)

by Jomer Gregorio on February 23, 2017

Most businesses acknowledge the importance of communicating to their clients, customers, or audiences—whatever term they may address them. Because of the continuous development of technology today, as well as the growing innovation of products and ideas, sometimes, the way these companies relay their messages to them can make or break their reputation.

Public Relations (PR) and Content Marketing are two very related work but are entirely different from each other in terms of usage, cost, reach and success measurement. At the same time, PR and content marketing basically have the same end goal: relay brand’s message to the public.

To fully understand how different, they are from each other, it is essential to know each concept’s definition.

Is the iPhone Killing Your Hotel Revenue?

Is the iPhone Killing Your Hotel Revenue?

Is the iPhone Killing Your Hotel Revenue?

Here’s what we all know by now: The explosion of smartphone usage over the past few years has been staggering. And not just iPhones, but smartphones of other brands as well…The Pew Research Center reports that 75% of Americans now own a smartphone and half the population own a tablet. Not only is usage increasing and technology getting more sophisticated, consumers are more reliant on their mobile devices. In fact, 9 out of 10 American consumers keep their smartphones within reach 24 hours a day.

This round-the-clock usage has also redefined the way people book travel. A recent Google report revealed that 77% of luxury travelers turn to their mobile devices for trip inspiration. And a whopping 55% then use their smartphones to book their stay! As mobile usage propels forward, so should your response as a hotel marketer. Mobile updates, and the world’s response to them, mean that you can’t simply recycle and reuse last year’s mobile strategy. 2017 is a clean slate to keep pace with mobile’s rapid growth. Here are 5 things you need to know to ride the mobile wave and amplify your mobile revenue this year:

The Most Viewed Travel YouTube Videos of 2016

The Most Viewed Travel YouTube Videos of 2016

As other video platforms have grown their audiences during the past year, YouTube’s audience remains one of the largest and the ease of sharing a YouTube video is what draws millions of travelers and brands to click, watch and share. YouTube is still the host platform for many marketing campaigns and brands see it as a place to expand on their storytelling rather than quicker clips for other social platforms.

— Dan Peltier

Major Changes From Google in 2016 That Impact Hotel Marketing

Major Changes From Google in 2016 That Impact Hotel Marketing

Major Changes From Google in 2016 That Impact Hotel Marketing

As 2016 winds down, we’re looking back at the major changes that impacted hotel marketing over the past year. For the most part, Google has influenced a lot of them, ramping up their focus on mobile and continuing their own expansion into the travel industry.

What hoteliers should know about WeChat and its users

 What hoteliers should know about WeChat and its users

 What hoteliers should know about WeChat and its users

China-based social media and messaging platform WeChat now has more than 800 million active users, roughly the combined total of Instagram and Twitter. The platform provides hoteliers with opportunities to boost marketing, sales and guest interactions.