Booking engine

Is the iPhone Killing Your Hotel Revenue?

Is the iPhone Killing Your Hotel Revenue?

Is the iPhone Killing Your Hotel Revenue?

Here’s what we all know by now: The explosion of smartphone usage over the past few years has been staggering. And not just iPhones, but smartphones of other brands as well…The Pew Research Center reports that 75% of Americans now own a smartphone and half the population own a tablet. Not only is usage increasing and technology getting more sophisticated, consumers are more reliant on their mobile devices. In fact, 9 out of 10 American consumers keep their smartphones within reach 24 hours a day.

This round-the-clock usage has also redefined the way people book travel. A recent Google report revealed that 77% of luxury travelers turn to their mobile devices for trip inspiration. And a whopping 55% then use their smartphones to book their stay! As mobile usage propels forward, so should your response as a hotel marketer. Mobile updates, and the world’s response to them, mean that you can’t simply recycle and reuse last year’s mobile strategy. 2017 is a clean slate to keep pace with mobile’s rapid growth. Here are 5 things you need to know to ride the mobile wave and amplify your mobile revenue this year:

10 Ways Your Booking Engine Is Pushing People Out The Door

10 Ways Your Booking Engine Is Pushing People Out The Door

The push to shift from dependency on OTAs and increase direct bookings has inspired hotels of all sizes to spend billions on driving traffic to their own website and call centers. Sadly, its mostly wasted… hotel owners and their marketing teams would be better served by focusing instead on CONVERTING a higher percentage of their existing traffic stream.

And the best way to convert more visitors is to focus on the visitors already entering a date search in your booking engine. According to Econsultancy, the travel industry as a whole suffers from 81% abandoned cart rates, compared to just 68% across other online retail sectors.

Keeping on the Right Path: 10 Considerations for Optimizing Your Booking Engine.

Keeping on the Right Path: 10 Considerations for Optimizing Your Booking Engine.


By Simon Blackburn, source

The infographic below covers ten things to consider to optimize your booking engine. Much like staying on the hiking path, following these simple recommendations will make sure your guests don’t get off the booking path.

 

Source: http://www.4hoteliers.com/features/article/9401?awsb_c=4hdm&awsb_k=dnws

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