Gianora Consulting

What hoteliers should know about WeChat and its users

 What hoteliers should know about WeChat and its users

 What hoteliers should know about WeChat and its users

China-based social media and messaging platform WeChat now has more than 800 million active users, roughly the combined total of Instagram and Twitter. The platform provides hoteliers with opportunities to boost marketing, sales and guest interactions.

YouTube lets hotels tell their stories

YouTube lets hotels tell their stories

YouTube lets hotels tell their stories

Hotel marketers and social media teams can grow guest engagement and brand awareness by investing time and creativity into building a presence on YouTube.

Why Facebook reigns supreme in hotel social marketing

 Why Facebook reigns supreme in hotel social marketing

Why Facebook reigns supreme in hotel social marketing

When it comes to social networks for both guests and hoteliers alike, Facebook remains king and the most popular way to engage with each other.

How hoteliers can capitalize on Twitter’s evolution

How hoteliers can capitalize on Twitter’s evolution

How hoteliers can capitalize on Twitter’s evolution

Twitter pros shared advice on the best content and engagement practices for hoteliers and changes affecting the platform as part of HNN’s ongoing Social Media Special Report. 

5 Best Practice Tips to Increase Direct Bookings

According to BLLA, hoteliers at boutique hotels spend more than half their time on sales and marketing activities.

That’s a LOT of effort, but are you seeing results? And, more specifically, is your hotel website (your most important sales & marketing asset) driving direct bookings? This is a challenge, not only for the boutique sector, but for hotels of all sizes and star ratings.

In this webinar, we discuss 5 best practices for your website to help drive more direct bookings, reduce your dependence on OTAs, and ultimately generate more revenue.

Topics Covered:

  • Hotel Website Fundamentals: The 5 differentiators your hotel website needs to drive bookings
  • Visual Storytelling: What images and types of stories turn “lookers” into “bookers”
  • The Path to Conversion: How to optimize your booking path to decrease abandonment rates
  • Real-Life Examples: How other properties like yours are using our best practices to drive results

source: http://www.leonardo.com/resources/5-best-practice-tips-to-direct-bookings/#1466514117913-cc5a3eef-09a4

Uploaded by Leonardo on 2016-09-22.

Hoteliers should only be paying for that OTA customer ONCE!

Hoteliers should only be paying for that OTA customer ONCE!

It’s time to embrace OTAs as a channel that gets new business in the door. But once that OTA guest checks in, it’s now up to you and your staff to make an extraordinary impression on them to keep them loyal from that stay forward.

MICE Trends for 2016

MICE Trends for 2016

MICE Trends for 2016

When it comes to travel marketing the travel industry in general, we often think of leisure first and foremost. Yet business travel is a key component and major driver in the hospitality sphere, in particular when it comes to MICE – Meetings, Incentive, Conferences and Exhibitions. Understanding expectations, what’s new and how to attract most effectively travelers that fall under that category can contribute to a sustainable competitive advantage for destinations and active travel brands in this realm.