Hotel marketing

What hoteliers should know about WeChat and its users

 What hoteliers should know about WeChat and its users

 What hoteliers should know about WeChat and its users

China-based social media and messaging platform WeChat now has more than 800 million active users, roughly the combined total of Instagram and Twitter. The platform provides hoteliers with opportunities to boost marketing, sales and guest interactions.

YouTube lets hotels tell their stories

YouTube lets hotels tell their stories

YouTube lets hotels tell their stories

Hotel marketers and social media teams can grow guest engagement and brand awareness by investing time and creativity into building a presence on YouTube.

Why Facebook reigns supreme in hotel social marketing

 Why Facebook reigns supreme in hotel social marketing

Why Facebook reigns supreme in hotel social marketing

When it comes to social networks for both guests and hoteliers alike, Facebook remains king and the most popular way to engage with each other.

Why some social platforms aren’t worth hoteliers’ time

Why some social platforms aren’t worth hoteliers’ time

Why some social platforms aren’t worth hoteliers’ time

Hotel companies must take advantage of social media to market to and engage with guests, but not every platform out there meets hoteliers’ needs.

How hoteliers can capitalize on Twitter’s evolution

How hoteliers can capitalize on Twitter’s evolution

How hoteliers can capitalize on Twitter’s evolution

Twitter pros shared advice on the best content and engagement practices for hoteliers and changes affecting the platform as part of HNN’s ongoing Social Media Special Report. 

Brilliantly use past clients and events to sell for you.

Brilliantly use past clients and events to sell for you.

Despite all the efforts to build solid relationships with meeting planners, they will always trust fellow meeting planners over you. But, don’t fret. This is actually good news and you can brilliantly use this to your advantage.

By now (we hope), you have already collected a lot of testimonials from past clients and even have images of past events held in your hotel’s meeting venue. These past testimonials are GOLD when trying to win even more group business. However, most hotels keep those testimonials and photos in some unseen archive. Or, only include three or less testimonials in the proposal itself, and that’s it.

Instead, showcase your 10 best testimonials on your meeting website itself, along with a gallery of images showing how past clients used your space. This will have a greater impact on future clients than photos of empty ballrooms and marketing copy. Another idea is to show the logos of past companies or associations who have booked with you in the past. This is called social proof. By showing who else has invested in your hotel as a venue space, you are making it easier for future planners to believe your hotel is worth the investment as well. 

5 Best Practice Tips to Increase Direct Bookings

According to BLLA, hoteliers at boutique hotels spend more than half their time on sales and marketing activities.

That’s a LOT of effort, but are you seeing results? And, more specifically, is your hotel website (your most important sales & marketing asset) driving direct bookings? This is a challenge, not only for the boutique sector, but for hotels of all sizes and star ratings.

In this webinar, we discuss 5 best practices for your website to help drive more direct bookings, reduce your dependence on OTAs, and ultimately generate more revenue.

Topics Covered:

  • Hotel Website Fundamentals: The 5 differentiators your hotel website needs to drive bookings
  • Visual Storytelling: What images and types of stories turn “lookers” into “bookers”
  • The Path to Conversion: How to optimize your booking path to decrease abandonment rates
  • Real-Life Examples: How other properties like yours are using our best practices to drive results

source: http://www.leonardo.com/resources/5-best-practice-tips-to-direct-bookings/#1466514117913-cc5a3eef-09a4

Uploaded by Leonardo on 2016-09-22.

Hoteliers should only be paying for that OTA customer ONCE!

Hoteliers should only be paying for that OTA customer ONCE!

It’s time to embrace OTAs as a channel that gets new business in the door. But once that OTA guest checks in, it’s now up to you and your staff to make an extraordinary impression on them to keep them loyal from that stay forward.

Top Chinese social media networks for hotel marketing

Top Chinese social media networks for hotel marketing

One of the largest and fastest growing travel markets in the world, China presents a unique opportunity for hotels. With more than 100 million Chinese traveling abroad every year, the market has become the single biggest source of global tourism income. According to GfK, international Chinese tourists spent close to $230 billion in 2015, and this number is expected to grow as the middle class in China continues to grow.

Tapping into this market successfully, however, requires a separate digital marketing strategy. Although China has the largest base of social media users worldwide, its unique government-run Internet means that traditional means of marketing won’t work for the 300 million Chinese people online. In China, social networks such as Facebook, Twitter, and Instagram are blocked, as well as sites like Google and YouTube.

In lieu of these sites, the Chinese have built their own robust social media networks populated by hundreds of millions of users. Hotel marketers that want to better appeal to the Chinese market should have a strong understanding of these Chinese social networks, their demographics, and how they function in order to build targeted marketing campaigns for these consumers.