Hotels

How Online Reviews Can Make Or Brake Your Business [INFOGRAPHIC]

How Online Reviews Can Make Or Brake Your Business [INFOGRAPHIC]

Nowadays, what people say and write about your business on social media, discussion groups, industry forums or review sites has much more impact and influence than what brands convey in their owned media and advertising efforts.

The folks at Websitebuilder recently came up with a brilliant infographic that does a stellar job at summarizing some of the key elements and stats regarding how these reviews can make or break some businesses. We all know this in the travel and hospitality realm, with the likes of TripAdvisor, Google, Yelp and OTA sites such as Booking.com or Hotels.com, for example. But interestingly enough, and showing we are not alone in this mainstream phenomenon, you will see there are various other industries that must now deal with online reputation management.

Content Marketing VS Public Relations (Infographic)

Content Marketing VS Public Relations (Infographic)

Content Marketing VS Public Relations (Infographic)

by Jomer Gregorio on February 23, 2017

Most businesses acknowledge the importance of communicating to their clients, customers, or audiences—whatever term they may address them. Because of the continuous development of technology today, as well as the growing innovation of products and ideas, sometimes, the way these companies relay their messages to them can make or break their reputation.

Public Relations (PR) and Content Marketing are two very related work but are entirely different from each other in terms of usage, cost, reach and success measurement. At the same time, PR and content marketing basically have the same end goal: relay brand’s message to the public.

To fully understand how different, they are from each other, it is essential to know each concept’s definition.

Is the iPhone Killing Your Hotel Revenue?

Is the iPhone Killing Your Hotel Revenue?

Is the iPhone Killing Your Hotel Revenue?

Here’s what we all know by now: The explosion of smartphone usage over the past few years has been staggering. And not just iPhones, but smartphones of other brands as well…The Pew Research Center reports that 75% of Americans now own a smartphone and half the population own a tablet. Not only is usage increasing and technology getting more sophisticated, consumers are more reliant on their mobile devices. In fact, 9 out of 10 American consumers keep their smartphones within reach 24 hours a day.

This round-the-clock usage has also redefined the way people book travel. A recent Google report revealed that 77% of luxury travelers turn to their mobile devices for trip inspiration. And a whopping 55% then use their smartphones to book their stay! As mobile usage propels forward, so should your response as a hotel marketer. Mobile updates, and the world’s response to them, mean that you can’t simply recycle and reuse last year’s mobile strategy. 2017 is a clean slate to keep pace with mobile’s rapid growth. Here are 5 things you need to know to ride the mobile wave and amplify your mobile revenue this year:

Hotel Trends That Will Shape Guest Experience in 2017

Hotel Trends That Will Shape Guest Experience in 2017

Hotel Trends That Will Shape Guest Experience in 2017

So, what will this year’s trends in hotel guest experience bring? Deanna Ting, as elaborated for Skift the major trends for the hospitality industry in 2017.