MICE Trends for 2016

MICE Trends for 2016

MICE Trends for 2016

MICE Trends for 2016

When it comes to travel marketing the travel industry in general, we often think of leisure first and foremost. Yet business travel is a key component and major driver in the hospitality sphere, in particular when it comes to MICE – Meetings, Incentive, Conferences and Exhibitions. Understanding expectations, what’s new and how to attract most effectively travelers that fall under that category can contribute to a sustainable competitive advantage for destinations and active travel brands in this realm.