There’s been many significant, often fascinating, changes in SEO over the last few years, one of note being when Google introduced a form of machine learning into its ranking algorithms in 2016 – rankbrain. A tool with a very clear purpose, it’s used to match differently worded queries with the same intent, with the same results.
It doesn’t matter how great your hotel’s website is or how much content you fill it with; if your SEO tactics are weak, you will not get the results you want. There are plenty of helpful articles on the internet that can teach you how to use SEO properly, but many hoteliers still make mistakes that hurt their search engine rankings. If you want to increase the traffic to your hotel’s site and improve your website ranking on search engines, avoid these common mistakes.