Blogging Best Practices to Brush Up on Before 2016.

Blogging Best Practices to Brush Up on Before 2016.

By Brian Overson, source

Here are our 4 tips for staying on top of your blog strategy in 2016.

1. Aim Each Post at a Single Person

When a hitter in baseball is in a slump, it's usually because he's had a series of bad at-bats and is starting to question all the things he's doing wrong – from his stance to his swing to how well he's seeing the ball out of the pitcher's hand. 

A good hitting coach will help the slumping hitter focus on one thing at a time so he's not trying to overhaul his entire swing all at once. 

Well, a marketer whose blog isn't connecting with her audience is no different. Instead of thinking of all the different people who may be reading your blog, focus on writing to one specific person for each post that you write. It's the best way to get out of an "audience slump" and keep your content relevant.

2. Attack Specific Keywords

Because there are so many things to focus on when writing your business blog (audience, headline, links, images, calls-to-action etc.) keywords have a way of floating to the background. And frankly, this is a dangerous tendency! 

The whole point of blogging for business is to drive traffic, not just through your distribution channels (social media, email, PPC), but through organic search. But the latter only happens when you strategically choose a keyword and structure your blog content around that keyword, using it in the title, URL, body copy, and meta description. 

We know blogging regularly gets difficult sometimes, but the volume of content produced should never negatively impact how strategic your keyword targeting is.

3. Hyperlink Wisely

One of the biggest mistakes we see content marketers make is hyperlinking to outside websites that have nothing to do with their business – or worse – adding hyperlinks that redirect to their competitors' websites! 

Remember that every blog you write is an opportunity to build page authority for other pages on your site. We suggest making a list of site pages and blog posts that have a chance to rank higher for a specific keyword on Google.

For instance, it would be wise to link to one of your website pages that is ranking in the 10-30 range for a specific keyword. Linking to the page could help you jump in to the top 10, and thus, on to the first page of Google's results page. 

Pro Tip: If you're having trouble finding a word that can be linked to another page in a contextually relevant fashion (i.e. it would confuse the reader if they clicked) try using a read more interrupter such as the one you see below....

4. Go Long (When You Can)

Look, we know writing long blog posts doesn't always fit into your busy schedule. That said, the numbers show it can be really, really beneficial. 

According to HubSpot there is a positive correlation between increased word count in a blog post and how many referral links a blog post earns. (One exception being that posts under 250 words generate more referral links than posts between 250 and 750 words). To see the full graph, click here.

So when you're feeling inspired, don't worry that you might be "boring" your audience with a long post. Keep writing - the links will come!


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How Blogging can Positively affect Direct Bookings.

How Blogging can Positively affect Direct Bookings.

By Nigel J. Rodgers, source

There are numerous digital marketing tools available for hoteliers to effectively promote their properties, one of these useful tools is the hotel blog.

There a few reasons why blogs are important. Blogging helps the hotel connect with their audience on a personal level by providing a message that can directly target the customer.

Blogs are also effective social media content and, when scheduled regularly, can help your hotel appear connected and up-to-date. Google is partial to newer content, so posting blogs with strong copy on a regular basis can help your hotel website rank higher in searches.

Greater engagement with your customer can be facilitated through blogs because they allow readers to directly comment on your posts. A blog will get your website greater visibility which in turn will positively affect your direct bookings. That’s the ultimate goal, right?

Blogging is more than just coming up with an article about a current event. There are steps that can be taken to ensure that your blog is effective. It starts with the title: use an exciting and interesting title that captures the attention of the audience.

Something like “Come see Our Newly Remodeled Rooms” gets the point across, but it isn’t enticing. You want a title that makes your want to read more. Speak to the emotions of the reader with a title like, “Kick back and Relax in our Newly Remodeled Rooms with New Features!”

Adding keywords to your blog will also make your site more likely to rank higher in search results. Use keywords that flow seamlessly into the copy of your blog. In addition, too many keywords will make your copy seem disjointed and clunky, so use them moderately.

Another way to get better results is to add a picture to your blog. When you post your blog on social media, it is more likely receive engagement if there is a picture accompanying the post.

When selecting topics for blogs, choose ones that will interest your target audience. Here are a few topics that have been proven to receive high engagement:

  • Special Events like festivals, concerts, and conferences.
  • Popular restaurants, bars, nightclubs, and theatres.
  • Local attractions, city tours, theme parks, and landmarks.
  • Hotel Updates- New services, remodels, customer interviews and reviews, events at the hotel.

Once you select a topic, create well-written content with strong keywords, and post your blog on social media. You will be well on your way to increasing traffic to your hotel’s website!


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