The Ultimate Online Privacy Guide

The Ultimate Online Privacy Guide

It is just not just the NSA. Governments the world over are racing to introduce legislation that allows to them to monitor and store every email, phone call and Instant Message, every web page visited, and every VoIP conversation made by every single one of their citizens.

The press has bandied parallels with George Orwell’s dystopian world ruled by an all-seeing Big Brother about a great deal. They are depressingly accurate.

Encryption provides a highly effective way to protect your internet behavior, communications, and data. The main problem with using encryption is that its use flags you up to organizations such as the NSA for closer scrutiny.

Details of the NSA’s data collection rules are here. What it boils down to is that the NSA examines data from US citizens, then discards it if it's found to be uninteresting. Encrypted data, on the other hand, is stored indefinitely until the NSA can decrypt it.

Put a spring in your SEO strategy

Put a spring in your SEO strategy

There’s been many significant, often fascinating, changes in SEO over the last few years, one of note being when Google introduced a form of machine learning into its ranking algorithms in 2016 – rankbrain. A tool with a very clear purpose, it’s used to match differently worded queries with the same intent, with the same results. 

8 Things You Need to do if You Want Your Restaurant to Succeed in 2018

8 Things You Need to do if You Want Your Restaurant to Succeed in 2018

8 Things You Need to do if You Want Your Restaurant to Succeed in 2018

No one is going to feel sorry for you if you were to tell them you have a difficult job working in a restaurant, regardless of your position — it’s understood and it comes with the territory. This industry is part career decision and part lifestyle choice, and it’s what we sign up for. If you prefer something a bit easier, there are plenty of professions out there with less stress that pay better. In exchange for the difficult task of creating a well-oiled-machined that every so often is known as a restaurant, is often an immense sense of gratification. We get to make people happy by giving them a chance to get away from the stress of everyday life within the doors of our restaurant — they are entrusting us to provide them with something special — something we’ve made for them. Customer service is something else special in our industry that our customers should and have come to expect. If you fail to deliver on these two fronts (service and product), chances are you’ve just lost a customer. As they always say out there in the business world, it’s a hell of a lot cheaper (and easier) to retain a customer than to have to go out and hunt for new ones. This is especially true this day in age where a bad customer experience isn’t just told to one’s friends and coworkers but is instead blasted all over the internet, often in places that can leave permanent scars.

16 Tips to Improve Hotel Bookings and Increase Revenue

By Net Affinity in Book Direct February 26, 2018

Every successful hotel pays attention to their customers and this is equally important online. Understanding what motivates a user to book your hotel direct over a competitor, or indeed through an online travel agent, is the key to increasing your bottom line.

Understanding your target market, what their needs are and how they behave when it comes to hotel reservations is the first step. Next you have to put time and effort into a fast-loading and simple to navigate website that will help convert those prospective customers by reducing friction. Having an elegant website with relevant designs will thirdly give your brand a strong identity and allow you to persuade with imagery. After all good quality imagery is an investment worth making in an increasingly competitive online market.

Analysing your data is another crucial step to make sure you are learning and developing your strategy to improve results.

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Social Media Madness Part two: How Learning Specifics About Social Media Influencers Will Impact Your Bottom Line

Social Media Madness Part two: How Learning Specifics About Social Media Influencers Will Impact Your Bottom Line

Social Media Madness Part two: How Learning Specifics About Social Media Influencers Will Impact Your Bottom Line

While both parties in the end made a spectacular mess of the situation, they did us all a service by touching off a useful dialogue. When and how does “influencer marketing” work for hotels? What’s the difference between a professional and unprofessional approach? Should hoteliers dismiss influencer marketing as an opportunistic scam, or is there value to be gleaned?

Social Media Madness Part One: How Actively Using Influencers Can Help Your Bottom Line

Social Media Madness Part One: How Actively Using Influencers Can Help Your Bottom Line

Social Media Madness Part One: How Actively Using Influencers Can Help Your Bottom Line

Powerful social media users have been making money for a long time, and none of this is any surprise. Instagram is a unique opportunity, however, because it forces hotels to think differently about engagement in the virtual world. An image or visual story that looks spontaneous and personal is worth far more on this channel (and perhaps in general) than blatant promotion. A subtle strategy is called for – one that highlights the best of your hotel in a natural way. Smart handwritten captions over your images, for example, can be very effective. Find out what other hotels are doing on that’s working.

Airbnb vs. Booking.com: who will win the online accomodation battle?

Airbnb vs. Booking.com: who will win the online accomodation battle?

Airbnb vs. Booking.com: who will win the online accomodation battle the next decade?

The next years promise to offer a fascinating duel between two very different type of internet giants in a quest to own the $555-billion global accommodation market. Challenger Airbnb, posterchild of the Sharing Economy, is striking hard and fast to become the new King, but current leader Booking.com seems well suited to extend its phenomenal growth track for another decade. Who has the better cards to win the game?