Even compared to 2016’s chaos, making predictions for 2017’s revenue strategy trends has proved a challenging task! In many ways, 2016 was a year for defying logic and taking actions that would have been seen as preposterous months earlier. With any luck, 2017 will be a bit steadier. Revenue managers’ drive to progress and develop brings optimism, possibilities and opportunities.
As always, a trends list puts forward many changes to come. How far will these revenue strategy items progress over the 12 months? As we’ve all witnessed, it can take time for changes to take hold in the hotel industry!