With the growing popularity of social media and ephemeral apps, many forget the importance of email. Did you know that 91% of consumers check their emails on a daily basis? No, email is not dead. It remains a great way to reach your customers. However, it is important to remember that the average user receives approximately 147 emails per day—and deletes about 48% of them. How can a business stand out from the crowd?
Above all, you must properly structure your newsletter. What is its goal? Do you want to increase your visibility, incite a purchase/conversion, or generate more subscribers or leads? Your objective will help you to craft the right type of newsletter for your subscribers.