[Infographic] Why Negative Reviews Matter & What To Do About Them
Nowadays, what people say and write about your business on social media, discussion groups, industry forums or review sites has much more impact and influence than what brands convey in their owned media and advertising efforts.
The folks at Websitebuilder recently came up with a brilliant infographic that does a stellar job at summarizing some of the key elements and stats regarding how these reviews can make or break some businesses. We all know this in the travel and hospitality realm, with the likes of TripAdvisor, Google, Yelp and OTA sites such as Booking.com or Hotels.com, for example. But interestingly enough, and showing we are not alone in this mainstream phenomenon, you will see there are various other industries that must now deal with online reputation management.
5 Signs You Should Invest In Online Reputation Management (Infographic).
Author Alexandre Coussy, source
Many marketers fail to understand how big of a damage poor reputation can do to a company and when it comes to running a business, whether small or large, utilizing a good online reputation management is no longer an option. Rather, it has become a complete necessity.
No one should underestimate a negative reputation. Even if your business is not online, your reputation (regardless if it’s good or bad) will always be plastered on the web, especially in this day and age where digital technology and internet connectivity is almost unavoidable.
Before the Internet came into picture, the reputation of a business was built, not managed. Today, the Internet opened a whole new dimension for reputation management, and the world wide web served as a magnifier that intensifies every mistake, imperfections, and perceived insult.
Many small firms attempt to utilize the Internet themselves to broadcast their goods and services online. While there may be a few who will succeed, most businesses will not. It is not a matter of how much effort they put into it, though. Frequently, failing simply means they need a little push from online reputation management experts.
ORM professionals know that the most ideal way to attract prospects is to rank high for search terms that are related to the business. If you had experienced one or several of the following situations, it might be time to consider investing in online reputation management
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