The feasibility study is naturally followed by a business plan, a useful tool to consciously evaluate the strengths and weaknesses of the future business project.
Once the company started, the business plan becomes the guide to follow for current operations and management.
Business plan
The business plan is also the fundamental for the lenders, document needed in order to obtain subsidized public loans and bank credit.
As specialists in the Swiss tourist market and in particular for the Italian and French part of Switzerland, we will develop a realistic business plan for your new hotel or restaurant project. Each business plan can be customized in order to apply for a loan from the Société Suisse du Crédit Hôtelier, or to get the cantonal funding for tourism promotion.
Structure of the study
The Business Plan includes the feasibility study:
Assessment of the location and area
Evaluation of the tourism environment (demand-market-competition)
Assessment of the project offer and its positioning in the market
General appreciation of the hotel and the whole concept
Assumptions and financial projections for the first 10 years of activity
Project-related recommendations
Review and approval of the projections by Horesman SA, Trust Hotel Company www.horesman.ch
Chapters of the business plan
The Business Plan include the following chapters:
Summary
Company description
Location, environment, product analysis
Competition analysis
Market research
Marketing and sales plan
Operations and management plan
Risks analysis
Financial plan
Conclusions